Pentair Brand Guidelines

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We are over 9750 global citizens in 22 countries, driven to improve people’s lives by making the most of life’s essential resources. Everything we say, do and create makes up the Pentair brand. That’s why consistency is key in communicating who we are, what we offer and how we excel.

This online brand resource can help you use the Pentair brand and portfolio of product brands correctly. So that we speak with one consistent voice, wherever or however you’re communicating.  And bring our brand to life. 

1.0 Brand
framework
 

Understand the sum of strategies and ideas that together tell a compelling Pentair story and inform effective communications.

2.0 BRAND COMPONENTS 
 

Recognize and apply the essential key brand elements: Logos, colors, fonts, images, icons.

3.0 BRAND VOICE
& TONE
 

Learn how to make the Pentair personality shine through in writing.

4.0 BRAND
PORTFOLIO
 

Get the current list of approved subbrands and learn how to use a product brand or product name with the Pentair masterbrand.

5.0 DOCUMENTS & EMAIL SIGNATURES 
 

Make the proper Pentair impression and introduction.

6.0 BRAND APPLICATION -MARKETING ASSETS
 

Create online and offline materials (ads, videos, brochures, packaging and more)– so that they look like they come from the same strong Pentair family while maintaining their own identity. 

7.0 TRADESHOW & RETAIL
 

Promote Pentair and highlight solutions, whatever size your exhibit. 

8.0 FACILITIES
SIGNAGE 
 

Reinforce the Pentair brand identity while helping employees and visitors navigate our facilities.

9.0 CHANNEL PARTNER BRAND GUIDELINES 
 

Ensure our partners use the Pentair brand in a correct and consistent manner, to help both our businesses grow.

10.0 TRADEMARKS & BRAND PROTECTION 
 

Learn how to correctly use the Pentair brand and other trademarks in marketing & communications  materials.

11.0 BRAND GOVERNANCE 
 

 Understand the Brand Governance structure and how to get help on brand-related questions. 

Get your PDF version of the 2021 Pentair Brand Standards here.