We are more than 11,250 global citizens in 22 countries, driven to improve people’s lives by making the most of life’s essential resources. Everything we say, do and create makes up the Pentair brand. That’s why consistency is key in communicating who we are, what we offer and how we excel.
This online brand resource can help you use the Pentair brand and portfolio of product brands correctly. So that we speak with one consistent voice, wherever or however you’re communicating. And bring our brand to life.
Understand the sum of strategies and ideas that together tell a compelling Pentair story and inform effective communications.
2.0 BRAND COMPONENTS
Recognize and apply the essential key brand elements: Logos, colors, fonts, images, icons.
3.0 BRAND VOICE
Learn how to make the Pentair personality shine through in writing.
Get the current list of approved subbrands and learn how to use a product brand or product name with the Pentair masterbrand.
5.0 DOCUMENTS & EMAIL SIGNATURES
Make the proper Pentair impression and introduction.
6.0 BRAND APPLICATION -MARKETING ASSETS
Create online and offline materials (ads, videos, brochures, packaging and more)– so that they look like they come from the same strong Pentair family while maintaining their own identity.
7.0 TRADESHOW & RETAIL
Promote Pentair and highlight solutions, whatever size your exhibit.
Reinforce the Pentair brand identity while helping employees and visitors navigate our facilities.
9.0 CHANNEL PARTNER BRAND GUIDELINES
Ensure our partners use the Pentair brand in a correct and consistent manner, to help both our businesses grow.
10.0 TRADEMARKS & BRAND PROTECTION
Learn how to correctly use the Pentair brand and other trademarks in marketing & communications materials.
11.0 BRAND GOVERNANCE
Understand the Brand Governance structure and how to get help on brand-related questions.