PENTAIR MASTER BRAND LOGO USAGE
PROPER USE OF THE PENTAIR BRAND & PENTAIR LOGO
Pentair follows a master brand strategy, using the Pentair brand as the premiere brand for the entire Pentair portfolio, in order to build an easily recognizable, strong and memorable brand.
Pentair has a number of strong product brands like Everpure, Berkeley, Myers, Jung Pumpen and others that used to have their own specific logos.
Now, any reference to these product brands should include Pentair. You should use logo lockups that include Pentair plus the product brand, as shown here.
DON'T: Create any logos yourself. Please contact your Pentair respresentative for the correct brand logos.
VISUAL USE OF LOGOS
The primary frame of reference for our brand is the Pentair logo. It is the unifying visual element that appears across all communications, enabling us to build strong brand recognition.
PRIMARY LOGO - FULL COLOR
SECONDARY LOGOS - ONE COLOR (Limited Use)
VISUAL EXAMPLE OF A LOGO LOCK-UP: PENTAIR LOGO + PRODUCT BRAND
IMPROPER USE OF LOGO
Common mistakes to avoid when using the Pentair Logo:
DON’T: Modify the Pentair Logo in any way and only use approved electronic artwork
DON’T: Apply more than one Pentair Logo per visual surface
DON’T: Link any text to the Pentair Logo
DON’T: Shadow, bevel, stretch, or otherwise alter the Pentair Logo
DON’T: Recreate the Pentair Logo or re-typeset the logotype
DON’T: Grant permission for other companies to use the Pentair Logo without authorization
DON’T: Use the Pentair Logo as part of, or with, another logo
DON’T: Use a ™ or ® with the Pentair Logo
DON’T: Place the Pentair Logo within body text
DON’T: Enclose the Pentair Logo in a shape
LOGO: SEPERATE THE ELEMENTS?
The elements should never be separated. The logotype never appears without the symbol and the symbol never appears without the logotype.
PREFERRED SIZES FOR LOGO
Whenever possible on printed materials, the Pentair Logo should be used at one of the following sizes:
- 1.5” / 38mm
- 2” / 51mm
- 1.75” / 44.4mm
- 2.25” / 57.1mm
The minimum size for the Pentair Logo is 1.25” / 31.75mm
Please use the proper colored logos for both digital and print use.
LOGO IN PRINT COLOURS
LOGO IN DIGITAL COLOURS
WRITTEN EXAMPLE WHEN MENTIONING PENTAIR
“We offer only the best quality pool and spa products from leading brands such as Pentair”
WRITTEN EXAMPLE WHEN MENTIONING PENTAIR & A PRODUCT BRAND
“Pentair Everpure is one of the most recognized brands amongst
foodservice operators and facilities managers”
HOW TO USE PENTAIR TRADEMARKS
In your website, catalogs, brochures and other marketing materials, please use the following guidelines:
Indicate a footnote statement in your printed materials and website, referring to the ownership of trademarks by Pentair.
“All Pentair brands are trademarks of Pentair.”
- Do not add or place an ® or TM symbol on any brand logo lockup that Pentair may provide you. Please get any needed brand logo lockups from your Pentair representative.
- Never register a domain name with the word Pentair or one of the Pentair sub-brands or trademark.
- Non-authorized use of Pentair logos and trademarks in any customer printed or digital material could constitute is an infringement of Pentair intellectual property rights.
If you are unclear about the status of a Pentair trademark registration in your country, or for any other questions, please contact your Pentair representative for help and approval.
Create any logos yourself. Please contact your Pentair representative for the correct brand logos.
Reference Pentair trademarks in your materials with a footnote statement.
Test case 1