Customization of Materials

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CHANNEL PARTNER GUIDELINES

PROPER USE OF PENTAIR LOGO ON A PARTNER’S OWN MARKETING MATERIALS

With Pentair business approval, you can communicate your association with Pentair in your marketing materials, including brochures, advertising, website, trade show booths and other materials.

Consistent use will help bring strength to both brands.

When using the Pentair logo on your materials along with your own company logo, the Pentair logo should be 50% the size of your logo.

THE FOLLOWING CHART SHOWS WHERE AND HOW TO USE THE PENTAIR LOGO:

 
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We encourage
you to display the Pentair logo and mention Pentair products on your website. 

USING PENTAIR ON YOUR COMPANY’S WEBSITE

USING PENTAIR ON YOUR COMPANY’S WEBSITE

We encourage you to display the Pentair logo and mention Pentair products on your website

  • DO: Use the Pentair full color logo when mentioning Pentair as a brand you carry.
  • If you would like to mention specific Pentair product brands (eg. Everpure, Myers, Aurora etc) then always use a logo lockup of Pentair+product brand provided by Pentair. Never use a product brand name or old product brand logo.
  • Please contact your Pentair representative for the correct logo(s) needed.
  • Only use official Pentair logos, trademarks and product images in relation to Pentair products that have been provided to you from Pentair.
  • Your website design should be clearly your company’s and not look like the Pentair website.
  • Never use the word Pentair or one of the Pentair sub-brands or trademarks in your company’s web domain URL. Any misuse of Pentair logos and trademarks in a customer web domain is an infringement of Pentair intellectual property.
  • Linking to Pentair.com (or other Pentair owned websites) is acceptable, using hyperlinks that open a new browser window or tab.

 
 
 

CUSTOMER LEADING
LOGO USE

CUSTOMIZING THIRD PARTY MATERIALS

EXAMPLES OF PRINTED MATERIAL:

 
 
 

EXAMPLES OF USING THE PENTAIR LOGO ON OTHER MATERIALS THAT REQUIRE APPROVAL:

 
 
 
 

Only use official Pentair logos, trademarks and product images in relation to Pentair products that have been provided to you from Pentair.

COBRANDING & 3-PARTY USE CASE

USING YOUR LOGO ON PENTAIR MATERIALS

Upon agreement with your Pentair representative, it is possible to add your company logo to Pentair-designed materials, like brochures.

DON'T: Create any logos yourself. Please contact your Pentair respresentative for the correct brand logos.

EXAMPLE - BROCHURE FRONT COVER

 

EXAMPLE - BROCHURE BACK COVER

 

 

It is also possible to add a third partner address on Pentair literature or materials, for example if you are a distributor and you’d like to provide Pentair literature to your own customers that they can customize. The Pentair and primary channel partner logos are used, along with a dedicated white space for your own partners to use a stamp or sticker with their contact information. Please discuss such cases and get agreement with your Pentair sales or marketing representative.