Pentair True Blue Pro Dealer Program

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The Power of Becoming True Blue

At Pentair, We believe True Blue PRO Dealers have the PRO advantage, as trusted and leading Independent Water Treatment Professionals in their local market. True Blue PRO Dealers are the most knowledgeable and experienced when it comes to servicing and selling Pentair product brand lines: Autotrol, Fleck, Pentek, Pentair, and Structural, and providing the best-in-class customer experience. The Pentair True Blue PRO Dealer Program is included in our comprehensive value-added menu of offerings, and can be used in any combination according to your business model, market needs, and growth goals.

What's In It For You

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Marketing Support

  • Dealer Welcome Kit consisting of: recognition letter, screwdriver, hat, tumbler and vinyl banner.
  • Pentair credit to apply toward print-on-demand.
  • iOS apps demonstrating hard water effects and water treatment solutions.
  • Dedicated True Blue PRO Dealer support at
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  • Business displayed on Find-A-Pro Dealer Locator.
  • Personalized business webpage on displaying your business phone number, address, Google Maps location, hours of operation, logo, website, and social media links.*
  • Featured on product pages Where to Buy.
  • Logo to use on your website and marketing materials.
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  • In-person and on-demand Pentair Water University technical training opportunities.
  • Virtual and on-demand digital and social media marketing best practices training.*
  • Eligible to receive credits toward Water Quality Association (WQA) certification.*


Fill out the form below to learn how you can enroll in the program.

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