Pentair Expands Product Portfolio with Focus on Pleatco ULTRA™

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Pleatco complements Pentair’s innovative product solutions with quality, cutting-edge technology in pool and spa filtration

CARY, N.C. April 29, 2024 – Pentair Pool, which enables people to more sustainably enjoy water with innovative, energy-efficient pool solutions, is announcing the integration of the Pleatco brand, further expanding the company’s water filtration product offerings. Pleatco, a leader in pool filtration, makes it easier to clean filters, helping pool servicers spend less time in their customers’ backyards while allowing pool owners the opportunity to enjoy cleaner, clearer water.

The announcement follows the acquisition of Pleatco in 2021, bringing together two industry leaders in the pool filtration market. The latest integration of Pleatco ULTRA™ allows Pentair to expand its offerings of replacement filter products to be sold through the company’s existing Pool and Spa distribution channels, as well as through Pleatco’s distribution channels.

“Pleatco's integration into Pentair was a seamless fit, and our new brand identity represents not just a change in the logo, but a transformative declaration of our committed partnership to help our customers make the most of water, life’s most essential resource,” said Ryan Weaver, General Manager of Cleaners & Consumables at Pentair Pool. “We look forward to the continued prioritization of serving the backyard heroes and delivering cleaner water for our pool owners.”

Pleatco ULTRA™ is the only pool replacement cartridge providing pool owners with triple-action technology for clearer water and ultimate dirt capture. Key product features include:

  • Easier rinsing with PurePleat™ to help avoid bunching by capturing dirt in the outer edges.
  • Advanced point-bonded technology that maintains filter uniformity for optimal water flow, filtration, and dirt capture.
  • Maximum space in the core for water to reach more of the fabric faster – reducing operating pressures on the system.
  • Diverse offerings of filter replacement cartridges with the ability to replace most major manufacturers or pool brands.

To learn more about Pleatco ULTRA™ Pool Replacement Cartridges, please visit pentair.com/pleatco.

As the official start of pool season is underway, Pentair and Pleatco invite pool professionals to participate in a free webinar on Wednesday, May 15th at 3:00 pm EST, titled Rule the Pool with Filter Cartridge Replacement Tips for Your Business. Strategic Marketing Manager for Pentair, Christina Swanson, and National Sales Manager at Pentair, Scott Gleason, will share expert advice for pool service professionals aiming to choose the right replacement filter cartridges, save time, simplify inventory management, and improve customer satisfaction. Register for the webinar here.

About Pentair

At Pentair, we help the world sustainably move, improve and enjoy water, life’s most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive. 

As an industry leader in the pool and spa space, Pentair Pool is dedicated to elevating each pool experience with connected, efficient and quality products so people can soak in the magical, wonder-filled moments by their pool, giving them time – and peace of mind – to create them. Solutions from Pentair Pool are engineered to filter, clean and condition water, while automation equipment makes it easy to control from almost anywhere. For more information, visit pentair.com/pool.

About Pleatco

At Pleatco, we are committed to quality. As a trusted industry leader for filter replacement cartridges and cleaning products, we help pool owners enjoy clearer water and, through it, peace of mind. Exclusively, our Pleatco Ultra cartridge includes the combined strength of Point-Bonded Fabric, Free Flow Core, and Pure Pleat™, delivering the high-performance filtration that service professionals and pool owners have come to rely on. Universal Fit Guide is a tool to help provide the ability to replace most major pool brands and manufacturers. Get ready to rule the pool with the only cartridge using triple-action technology for ultimate dirt capture. Choose wisely. Choose Pleatco. For more information, visit pentair.com/pleatcoultra.

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